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We want to provide athletes, like you, with the best performance support possible. ​​We provide this through performance coaching, sport science and physiological support. ​This is more than just cycling coaching, this is performance support.
About The Performance Project
Physiological Support & Performance Coaching
At The Performance Project, we take a unique approach to working with athletes and teams. We believe in keeping you informed every step of the way, providing you with a clear roadmap which provides you with the steps to achieve your goals. We give you honest feedback and guidance. We are always open to new ideas and challenges and we take great pride in our athlete-centred approach. Simply put you are at the forefront every performance decision we make it doesn't matter what level of what your aims are, we are here to provide performance support
See, a super serious photo, looking at chart, clearly means i know what i'm talking about, right? Jokes asides, it's about sharing and learning. I aspire for this place to be a trusted source of information, if you have specific questions, are areas that you wan to learn about. message me a.j.welburn@lboro.ac.uk
Learn from our insights series, how to analysis a file and much much more
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Our Ethos
When the solution is unknown, when it is complex and challenging, we pride ourselves on stepping into the unknown. We try to look at things from a simple and logical perspective to wondering the perspectives of outside the box. Simply put we question everything, and we thrive on ideas and this is where the magic happens, we solve performance problem. This is where we work this is where we excel. We provide exceptional cycling coaching and performance support.
Our Philosophy
Our aim is to provide you with the performance support that you need and want. This isn't just 'cycle coaching'. We take an athlete centered approach, by this we mean every decision we make has your performance at the forefront. We don't hide behind the science, and jump on trends and fads.
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We don't fit you into approach, or models. We take into account your availability, your goals, your needs and use our knowledge and experience to support you.
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We take a holistic approach, looking at all the factors the will influence your day to day training and race day performance.
Backed by Experience
Our experience covers Commonwealth Games athletes, World Tour events, and contenders at World Championships even the Olympics. But our expertise isn't limited to the elite; we've also worked with athletes in national and amateur competitions, as well as those pursuing improved fitness. Regardless of your level, we're here to offer guidance and support on your path to success. With each athlete, we craft a personalised roadmap to your aspirations, tailored to your individual strengths and goals.
We also have a team of other practitioners then can help. A network of others that are simply superb at what they do.
This is what we mean by performance support. We take a full perspective of whats important and what we can meaningfully impact with your performance and training.
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From event management, logistical advice, environmental factors. To simply being response to when things need changing, we aim to minimise the stress of training and competing as much as possible.
Mark Gower
One of Alex’s standout traits is his flexibility. He approaches challenges with an open mind and adapts strategies to meet the evolving needs of the athlete. This adaptability ensures I am able to respond effectively to unexpected situations, making my programs more resilient and effective
Ramon
“I really enjoy working with Alex. I was having a hard time being motivated to cycle, and his focus on the joy of cycling really helped me fall back in love with the bike!”
Josh Diesel
“Alex completely transformed my training through not only implementing cutting edge training sessions but also through his unique ability to empathise and understand when things simply weren’t going my way. His patience and determination to truly unlock the potential within an athlete is a rare commodity in a sport that requires a delicate balance between grit and compassion. I truly believe I would never have acheived the results I did without his steady hand guiding me along the way. A truly one of a kind coach and mentor.”
Kerry Jonker
I only started working with Alex in November 2023, with big plans to keep racing in 2024. Those plans changed however, but in saying that I recognised that Alex is one of the most knowledgeable coaches on the planet, and I don’t say that lightly, I’ve got pretty high standards 😅.
Although I didn’t really get to race while working with Alex, I can assure you that one will get the best out of themselves if they actually listen to him!! Alex is incredibly patient and his knowledge is at the forefront of sport science, sometimes even surpassing published data! As Tom Portsmouth said to me, “one would be a fool to not work with Alex”. If only I listened to Tom earlier.
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